Photography

Artistic and advertising photography are two distinct, but equally important, aspects of photographic practice.

Artistic photography focuses on creative expression, seeking to convey emotions, tell stories and create reflections through images. It is a vehicle of personal expression that seeks to convey a unique vision of reality. Advertising photography aims to promote products, services or brands with the aim of attracting the target audience, transmitting clear messages and persuading them to purchase or subscribe to a product or service. In this case, the focus is on the visual composition, lighting and retouching that enhance the object or product to be promoted, complying with aesthetic and commercial standards.

Despite their differences, both aspects have a lot in common, moving between artistic creativity and commercial demands to create powerful images that are at the same time effective in visual communication.